Muscle meat
The animal-first foundation: protein, fat, and amino acids a dog is built to run on.
The whole-prey standard
The bowl should make sense before it hits the freezer.
Here is the formula that keeps it focused.
Raw meaty bone
Calcium and phosphorus from the source, included in the formula instead of added as a synthetic afterthought.
Organs
Liver and secreting organs bring fat-soluble vitamins and trace minerals muscle meat alone cannot.
Instinct Boost
Green tripe, connective tissue, and fur bring animal-based fiber and gut support back to the bowl.
The Raw Dawg Difference
The last five percent does more.
Instinct Boost fills the gap most raw formulas leave behind. The support comes from the animal, not a pile of fruit and vegetables dressed up for people.
Fur
Insoluble animal fiber that adds bulk and supports firmer stool.
Connective tissue and tendons
Animal structure that brings collagen-rich tissue and fermentable material back to the bowl.
Green tripe
The unbleached stomach lining of a grazing animal, with naturally occurring bacteria and enzymes.
Model Comparison
Same raw category. Different standard.
PMR without the gaps. BARF without the plants. The difference is not whether it is raw. It is what the formula brings back to the bowl.
Sourcing + Handling
Know the source. Keep it cold.
Raw Dawg identifies the animal ingredients in each blend and ships the food frozen. Thaw only what you need, wash hands, bowls, and surfaces after feeding, and do not cook the blend.
Choose your blend.
Three blends, one whole-prey standard. The Variety Box combines these blends; it is not a fourth formula.
Beef Muscle Meat, Heart, Liver, Kidney, Spleen, Ground Beef Bone, Raw Green Tripe, and Beef Trachea.
BOWL-TO-BOWL
Two bowls. Two different jobs.
One is made to sit on a shelf. The other stays frozen and keeps the animal ingredients in view.
Kibble
Shelf-stable
- Cooked into dry pellets
- Built for shelf stability
- Ingredient mix varies by brand
- Dry, uniform texture
Raw Dawg
Frozen raw
- Served raw and kept frozen
- Shipped and stored frozen
- Named proteins by blend
- Muscle, bone, organs + Instinct Boost
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Cooked into dry pelletsServed raw and kept frozen
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Built for shelf stabilityShipped and stored frozen
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Ingredient mix varies by brandNamed proteins by blend
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Dry, uniform textureMuscle, bone, organs + Instinct Boost
A calmer first bowl
Transition slowly. Let the bowl adjust.
Choose a dog-size example and a pace, then move from the current bowl to Raw Dawg one clear step at a time.
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Days 1–3
25%Raw Dawg
25% Raw Dawg · 75% current food
Start small. Mix Raw Dawg into the food your dog already knows.
Sample Raw Dawg amount per day: Raw Dawg per day 1 oz
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Days 4–6
50%Raw Dawg
50% Raw Dawg · 50% current food
Meet in the middle. Keep portions and meal times consistent.
Sample Raw Dawg amount per day: Raw Dawg per day 2 oz
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Days 7–9
75%Raw Dawg
75% Raw Dawg · 25% current food
Most of the bowl is now Raw Dawg. Keep watching stool and appetite.
Sample Raw Dawg amount per day: Raw Dawg per day 3 oz
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Day 10+
100%Raw Dawg
100% Raw Dawg
Finish the switch and serve the full Raw Dawg bowl.
Sample Raw Dawg amount per day: Raw Dawg per day 4 oz
Example shown for 10 lb dog.
Examples use 2.5% of body weight per day as a starting point from the Raw Dawg transition worksheet. Individual needs vary. Slow down if your dog needs more time, keep fresh water available, and ask your veterinarian about your dog's specific needs.