ONE-LINE DESCRIPTION
Raw Dawg is a founder-led raw dog food company inspired by Bojangles, the miniature schnauzer who started it all.
MEDIA KIT 2026
Raw Dawg Media Kit
The story, facts, founders, and press-ready assets behind Raw Dawg.
Version 2.0 | August 2026
Press and asset requests hello@myrawdawg.com Website myrawdawg.com Opens in a new tab.
RAW DAWG IN 30 SECONDS
The fast read.
Ready-to-copy company descriptions, quick facts, useful story angles, and the three messages that matter most.
Press and asset requestshello@myrawdawg.com
Ready now3 logos + 6 images
Short boilerplate
Raw Dawg is a raw dog food company founded by Sierra Obioha and Blake Robert. Inspired by their miniature schnauzer, Bojangles, the brand shares company news and practical raw-feeding education.
Standard boilerplate
Raw Dawg is a founder-led raw dog food company created by Sierra Obioha and Blake Robert. Bojangles, their miniature schnauzer, is where the story began and remains at the heart of the brand. Raw Dawg publishes company news and practical raw-feeding education for dog people building a routine around the bowl. In August 2026, Raw Dawg won first place in the Next Wave Pitch Competition at SUPERZOO.
Three key messages
Quick facts
- Display name
- Raw Dawg
- Category
- Raw dog food
- Founders
- Sierra Obioha and Blake Robert
- Current public title
- Sierra Obioha, Co-founder & CEO
- Founder dog
- Bojangles, miniature schnauzer
- Website
- myrawdawg.com
- Social
- @my.rawdawg on Instagram and TikTok
- 2026 milestone
- First place, Next Wave Pitch Competition at SUPERZOO
Story starters
- The dog and family story behind Raw Dawg
- How Sierra's media background and Blake's operations work shape the company
- What the founders learned from presenting at SUPERZOO
- Building clear, practical raw-feeding education
ORIGIN + SPOKESPEOPLE
Meet the pack.
Raw Dawg is a founder-led story with Bojangles at the center.
THE ORIGIN
Bojangles is the miniature schnauzer who started the conversation that became Raw Dawg. He remains at the heart of the brand.
Co-founder & CEO
Sierra Obioha
Sierra Obioha is Co-founder & CEO of Raw Dawg. Her background includes television development and production. On August 12, 2026, Sierra presented Raw Dawg at the Next Wave Pitch Competition at SUPERZOO, where the company won first place.
Interview areas: The origin of Raw Dawg, television development and production, founder storytelling, and presenting at SUPERZOO.
Co-founder
Blake Robert
Blake Robert is Co-founder of Raw Dawg. He works across food sourcing and supply-chain operations as the company continues to build.
Interview areas: The origin of Raw Dawg, food sourcing, supply-chain operations, and building a founder-led company.
Founder dog
Bojangles
Bojangles, also called B.J., is Sierra and Blake's miniature schnauzer and the dog who started the Raw Dawg story. He remains at the center of the brand's identity.
Interview areas: The family story behind Raw Dawg and the everyday life that keeps the brand grounded.
Suggested interview questions
- When did Bojangles become the starting point for Raw Dawg?
- What did Sierra and Blake want to make clearer about raw feeding?
- How have Sierra's media background and Blake's operations work shaped the company?
- What did taking the stage at SUPERZOO teach the founders?
- What do you want people to understand about Raw Dawg after their first encounter with the brand?
BRAND GUIDE
Confident. Primal. Clean.
A practical guide to naming, voice, marks, color, type, and photography.
Primary black wordmark
Use the black wordmark on Bone or another quiet light background.
Open black wordmark PNG Opens the PNG in a new tab.Light wordmark
Use on Soil, black, or a dark image with strong contrast.
Open light wordmark PNG Opens the PNG in a new tab.Secondary wolf
Use as a Sage secondary mark. Keep it separate from the wordmark.
Open wolf mark PNG Opens the PNG in a new tab.Logo use
- Preserve proportions and the complete TM mark.
- Leave generous clear space. Do not crowd the lettering.
- Do not stretch, outline, shadow, rotate, recolor, or redraw the wordmark.
- Do not permanently attach the wolf to the wordmark.
- At small sizes, enlarge the mark until every letter and the TM remain legible.
Brand voice
Confident, direct, practical, and grounded, with a little edge. Short sentences beat polished filler.
- Use
- Real dogs, real food, clear guidance, practical routines, founder-led, dog people.
- Avoid
- Wellness clichés, fear tactics, promised outcomes, inflated superlatives, and medical language.
- Bone#F5EFE6
- Soil#2A2621
- Sage#AFBA8C
- Sage Strong#647B45
- Ember#C4501A
- Oxblood#330A0A
Use Soil on Bone for long copy. Keep Sage and Ember for larger labels, accents, and short calls to action.
Typography
Inter
Inter Regular, Medium, Bold, and Black carry all editorial text. Use tracked uppercase labels sparingly.
Germania One
Reserved for the Raw Dawg wordmark. Never use it for headlines, body copy, or decorative type.
Photography
Use Sierra-shot photography for owned brand imagery: real people, real dogs, real food, negative space, and honest texture. Use third-party event imagery only with its listed credit and required publisher link.
- Keep faces, dogs, and credited event compositions intact.
- Direct flash is welcome when it feels intentional and true to the scene.
- Do not overlay type on faces, food, packages, or required credits.
- Do not use stock dogs, pastel wellness styling, heavy filters, or decorative paw prints.
PRESS-READY IMAGE LIBRARY
Real people. Real dogs. Real food.
Open a full-size file from any card. Keep natural proportions and follow the caption, crop, and credit notes attached to each image.
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RD-FOUNDERS-KITCHEN-LANDSCAPE
Founders in the kitchen
Sierra Obioha and Blake Robert with Bojangles in the kitchen where the Raw Dawg story began. Best for founder profiles, company introductions, and wide editorial layouts. Keep all three in frame. Raw Dawg brand image.
Credit: Courtesy of Raw Dawg.
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RD-FOUNDERS-BOJANGLES-CANDID
A kitchen moment
Sierra and Blake share a kitchen moment with Bojangles. Best for origin-story coverage and more personal editorial placements. Keep the interaction natural and keep Bojangles in frame. Raw Dawg brand image.
Credit: Courtesy of Raw Dawg.
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RD-BOJANGLES-AT-THE-BOWL
Bojangles at the bowl
Bojangles looks toward a bowl of raw food at home. Use as a lifestyle image. Do not identify the food as a particular formula, serving size, or promised result. Raw Dawg brand image.
Credit: Courtesy of Raw Dawg.
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RD-PREPARED-BOWL-PALE-SURFACE
Prepared bowl
A prepared raw serving in a stainless-steel bowl on a pale surface. Use as a neutral food detail. Do not identify the formula, portion, ingredients, or feeding directions unless that information is separately confirmed. Raw Dawg brand image.
Credit: Courtesy of Raw Dawg.
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RD-KITCHEN-PREPARATION-BOJANGLES
Kitchen preparation
A kitchen preparation moment with Bojangles nearby. Use for routine or behind-the-scenes coverage. Describe the moment generally and do not identify a formula, ingredient, or feeding direction. Raw Dawg brand image.
Credit: Courtesy of Raw Dawg.
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RD-SUPERZOO-2026-STAGE
SUPERZOO 2026 stage
The 2026 Next Wave Pitch Competition at SUPERZOO, where Raw Dawg won first place. Preserve the complete composition. Link online use to the original Pet Food Processing gallery.
Credit: From Within Arts, via Pet Food Processing.
SUPERZOO 2026 | FIRST PLACE
Raw Dawg won the Next Wave.
On August 12, 2026, Sierra Obioha presented Raw Dawg on the Emerging Brands Stage in Las Vegas. Raw Dawg won first place in the 2026 Next Wave Pitch Competition, presented by Black Pet Business Network.
PETS+ reported a $10,000 grand prize. The Raw Dawg story, published report, and founder reel are linked below.
Winning at SuperZoo wasn't just a check. It was a room full of the pet industry's biggest distributors and buyers telling us that raw feeding isn't a trend, it's the future. Raw Dawg is bringing dog food back to what dogs were built to eat, and now we get to prove it at scale.
LINKS + CONTACT
Make the story easy to finish.
Current Raw Dawg pages, social channels, and the contact for alternate crops and additional file formats.