Watch the Full Pitch
Sierra Obioha on the Emerging Brands Stage at SUPERZOO 2026.
Raw Dawg takes first at the Next Wave Pitch Competition, SUPERZOO 2026.
On August 12, 2026, Sierra Obioha, Co-founder and CEO of Raw Dawg, took the Emerging Brands Stage at SUPERZOO in Las Vegas for the Next Wave Pitch Competition, presented by the Black Pet Business Network. Raw Dawg took first.
The room
It wasn't a soft audience. Buyers, distributors, press, independent pet-store owners, judges, and prize partners, and the questions got practical fast: our nutrition, how we explain green tripe, how we'd grown an audience before launch, and exactly how we'd put the prize money to work. That's the room we came for. The pitch made the vision clear, and the questions showed where the work goes next.
The win
First place came with a $10,000 grand prize (PETS+), plus $5,000 in legal support from Wilson Dutra Innovation Law, consulting and media support from BSM Partners, and mentorship from the Pet Sustainability Coalition.
In Sierra's words:
“Winning at SuperZoo wasn't just a check. It was a room full of the pet industry's biggest distributors and buyers telling us that raw feeding isn't a trend, it's the future. Raw Dawg is bringing dog food back to what dogs were built to eat, and now we get to prove it at scale.”
Sierra Obioha, Co-founder and CEO, Raw Dawg
What comes next
Winning the room was one moment. Building Raw Dawg is the work after it: keep listening, keep answering the hard questions, and make it as clear at the freezer and the bowl as it was on stage.